Shopify Website Development & E-Commerce Master Program
Build, customize, and launch professional Shopify stores from scratch.
A complete, hands-on curriculum that takes you from e-commerce fundamentals through Shopify store setup, Liquid theme customization, custom theme development, app integrations, the Shopify API, SEO, and digital marketing — finishing with launch-ready capstone stores and freelancing/agency skills to start taking on client work.
Phase 1: E-Commerce & Shopify Foundations
Module 1: Introduction to E-Commerce & Shopify
- What is E-Commerce?
- Shopify vs. other platforms (WooCommerce, Wix, Magento)
- Shopify pricing plans
- Setting up a Shopify store
- Shopify Admin dashboard overview
- Domain & DNS setup
Hands-on labs
- Create a free Shopify trial store
- Configure store settings & domain
- Explore Shopify Admin
Module 2: Store Setup & Configuration
- Products, variants, and collections
- Inventory management
- Shipping zones & rates
- Tax settings
- Payment gateway setup (Shopify Payments, PayPal)
- Store policies (Refund, Privacy, TOS)
Hands-on labs
- Add products with variants
- Configure shipping & tax rules
- Set up a payment gateway (test mode)
Phase 2: Theme Design & Customization
Module 3: Shopify Themes & the Theme Editor
- Free vs. Premium themes
- Online Store 2.0 architecture
- Sections, blocks, and templates
- Theme Editor customization
- Navigation menus & footers
Hands-on labs
- Customize a Dawn theme storefront
- Build a custom homepage layout
Module 4: Introduction to Liquid
- Liquid syntax (objects, tags, filters)
- Loops & conditionals in Liquid
- Working with product, collection, and cart objects
- Metafields & metaobjects
Hands-on labs
- Build a custom Liquid section
- Create a dynamic featured-products block
Module 5: Custom Theme Development
- Shopify CLI & local theme development
- Theme file structure (layout, templates, sections, snippets)
- JSON templates
- Custom CSS & JavaScript in themes
- Responsive design principles
Hands-on labs
- Set up Shopify CLI & GitHub theme workflow
- Build a custom section from scratch
- Deploy a theme to a live store
Phase 3: Apps, Integrations & Functionality
Module 6: Shopify App Ecosystem
- Installing & configuring apps
- Reviews apps (Judge.me)
- Email marketing apps (Klaviyo, Mailchimp)
- Upsell/cross-sell apps
- Currency conversion apps
Hands-on labs
- Integrate a reviews app
- Set up an abandoned-cart email flow
Module 7: Shopify APIs & Custom Integrations
- Storefront API vs. Admin API
- REST vs. GraphQL basics
- Webhooks
- Building simple custom app integrations
- Connecting third-party tools
Hands-on labs
- Query the Storefront API for products
- Set up a basic webhook listener
Phase 4: Marketing, SEO & Growth
Module 8: Shopify SEO Fundamentals
- On-page SEO for product/collection pages
- URL structure & redirects
- Image optimization & alt text
- Site speed optimization
- Sitemap & robots.txt
Hands-on labs
- Run a Shopify SEO audit
- Optimize a product page for search
Module 9: Digital Marketing for E-Commerce
- Google Analytics & Search Console setup
- Meta Pixel & conversion tracking
- Email marketing fundamentals
- Discount codes & promotions
- Social commerce basics
Hands-on labs
- Set up GA4 & conversion tracking
- Launch a discount campaign
Phase 5: Launch, Freelancing & Capstones
Module 10: Store Launch & Maintenance
- Pre-launch checklist
- Store performance & speed audits
- Security & backups
- Post-launch monitoring
- Client handoff documentation
Hands-on labs
- Run a full pre-launch QA checklist
Module 11: Freelancing & Agency Skills
- Working with Shopify clients
- Scoping & pricing Shopify projects
- Shopify Partner Program
- Building a portfolio
- Client communication & revisions
Module 12: Capstone Projects
- Apply your knowledge by building complete, launch-ready Shopify stores
Capstone Projects
Apply everything you've learned by building comprehensive, production-grade systems.
Tools & Technologies
Store & Design
Shopify Admin, Shopify Theme Editor, Dawn Theme, Online Store 2.0
Development
Liquid, Shopify CLI, HTML/CSS/JavaScript, GitHub
Apps & Integrations
Shopify App Store, Klaviyo, Judge.me, Mailchimp
Payments & Shipping
Shopify Payments, PayPal, Shipping Zones
Marketing & SEO
Google Analytics, Google Search Console, Meta Pixel
Development & Testing
Visual Studio Code, Postman